INDUSTRY: popcorn toppings, clarified butter
OPPORTUNITY: use odell's name and history to strengthen all of its brands
the historical significance of the brand is enhanced through a vintage design style. words like: playful, authentic, gourmet, retro, classic, clean, fun and individual are incorporated into one corporate identity. we grouped the odell's products based on user-groups which allowed us to create a unique shopping, learning and interacting experience for every customer. profession, age, and intent were also taken into consideration and allow each specific user to develop their own connection and brand loyalty.